Electricians aren't designers
Consider these questions when deciding who you want to help you make lighting decisions:
| Questions: | Electrician | Autumn Morrison at Lighting Guru Ltd |
| Do you love lights? | YES | |
| Are you a lighting designer? | YES | |
| Do you work exclusively with homes? | YES | |
| Do you produce lighting plans? | YES | |
| Do you have a portfolio? | YES | |
| Do you have testimonials? | YES | |
| Do you have a website? | YES | |
| Do you own and run an online lighting website dedicated to designer lights? | YES | |
| Are your prices clear? | YES | |
| Are you invoices itemised? | YES | |
| Do you recommend lights even if you don't sell them? | YES | |
| Do you help find the right bulbs, even if you don't sell them? | YES | |
| Do you work with a wide range of brands? | YES | |
| Have you sold high quality designer lighting? | YES | |
| Do you enjoy shopping - scouring - for the best option? | YES | |
| Do you have decades of experience in this sector? | YES | |
| Do you have customer service experience? | YES | |
| Do you have lighting showroom experience? | YES | |
| Have you been to lighting trade shows? | YES | |
| Have you been flown out by manufacturers to visit their factories? | YES | |
| Have you been published in lighting magazines? | YES | |
| Do you have google reviews? | YES | |
| Do you have a lighting FB page? | YES | |
| Are you on LinkdIn as a lighting professional? | YES | |
| Do you have lighting Pinterest Boards? | YES | |
| Do you enjoy looking at interior design in your free time? | YES | |
| Do you get a thrill when you spot a light you love in a movie? | YES | |
| Do you ask the clients what their vision is? | YES | |
| Do you design the lighting around the furniture layout/architectural details? | YES | |
| Do you ask about interior details that impact lighting, such as wall colours and where mirrors hang? | YES | |
| Are you flexible when the client changes their mind? | YES | |
| Do you liaise with A/V on lighting moods? | YES | |
| Do you think there's a difference between electricians and lighting specialists? | YES | |
| Are you an electrician? | NO |
Autumn Morrison, Lighting Designer
Hi, That's me in the leopard-print top in 2004. I had just lit the Bass museum for Art Basal in Miami. I have loved lighting for more decades than I care to count!
It is such a privilege to 'sell' light.
Both my parents were fine artists and this is the way their gifts have passed onto me - the vocabulary, sight and appreciation of light.
I love interiors as well light and am so happy to focus exclusively in the home sector, helping homeowners achieve beautiful lighting.
Get In Touch
Contact Autumn Morrison, lighting specialist for homes, for a friendly chat about your lighting project.
25+ years experience lighting homes.
Great lighting is personal. So is great service.
Autumn Morrison: (m) +44 07943469433 or email: lightingguru.com@gmail.com