Electricians aren't designers
Consider these questions when deciding on who's advice you want about lighting your home:
| Questions: | Electrician | Lighting Guru Ltd |
| Do you love lights? | YES | |
| Are you a lighting designer? | YES | |
| Do you work exclusively with homes? | YES | |
| Do you produce lighting plans? | YES | |
| Do you have a portfolio? | YES | |
| Do you have testimonials? | YES | |
| Do you have a website? | YES | |
| Do you own and run an online lighting website dedicated to designer lights? | YES | |
| Are your prices clear? | YES | |
| Are you invoices itemised? | YES | |
| Do you recommend lights even if you don't sell them? | YES | |
| Do you help find the right bulbs, even if you don't sell them? | YES | |
| Do you work with a wide range of brands? | YES | |
| Have you sold high quality designer lighting? | YES | |
| Do you enjoy shopping - scouring - for the best option? | YES | |
| Do you have decades of experience in this sector? | YES | |
| Do you have customer service experience? | YES | |
| Do you have lighting showroom experience? | YES | |
| Have you been to lighting trade shows? | YES | |
| Have you been flown out by manufacturers to visit their factories? | YES | |
| Have you been published in lighting magazines? | YES | |
| Do you have google reviews? | YES | |
| Do you have a lighting FB page? | YES | |
| Are you on LinkdIn as a lighting professional? | YES | |
| Do you have lighting Pinterest Boards? | YES | |
| Do you enjoy looking at interior design in your free time? | YES | |
| Do you get a thrill when you spot a light you love in a movie? | YES | |
| Do you ask the clients what their vision is? | YES | |
| Do you design the lighting around the furniture layout/architectural details? | YES | |
| Do you ask about interior details that impact lighting, such as wall colours and where mirrors hang? | YES | |
| Are you flexible when the client changes their mind? | YES | |
| Do you liaise with A/V on lighting moods? | YES | |
| Do you think there's a difference between electricians and lighting specialists? | YES | |
| Are you an electrician? | NO |
Autumn Morrison, Lighting Designer
Hi, That's me in the leopard-print top in 2004. I had just lit the Bass museum for Art Basal in Miami. I have loved lighting for more decades than I care to count!
It is such a privilege to 'sell' light.
Both my parents were fine artists and this is the way their gifts have passed onto me - the vocabulary, sight and appreciation of light.
I love interiors as well light and am so happy to focus exclusively in the home sector, helping homeowners achieve beautiful lighting.